• Kenya: ICC Summons Uhuru Kenyatta September 20, 2014
    [Capital FM]Nairobi -President Uhuru Kenyatta's case before the International Criminal Court (ICC) will not commence on October 7 after the trial chamber vacated the date on Friday.
  • Kenya: 'Questions Remain After Westgate Attack' - Raila Odinga September 20, 2014
    [Deutsche Welle]Kenyan opposition leader Raila Odinga, on a visit to Berlin, has been talking about the security situation in his country, one year after the Westgate attack. He is also campaigning for a referendum on the constitution.
  • Uganda: Museveni 'Tests' Potential Challenger September 20, 2014
    [Deutsche Welle]Uganda's veteran president Yoweri Museveni has sacked the nation's Prime Minister, removing a former ally. Amama Mbabazi recently fell out with Museveni amid speculation that both might run for president in 2016.
  • Kenya: Nation Commemorates Victims of Massacre September 20, 2014
    [Deutsche Welle]One year after militant group al-Shabab mounted an attack on the Westgate Mall in Kenya's capital Nairobi that killed 67, the country still battles with fears over Islamist terror.
  • South Sudan: Bringing Education to South Sudan, One Village At a Time September 20, 2014
    [VOA]More than three years ago, President Salva Kiir pledged to build schools in all of South Sudan's 10 states within 100 days of independence.
  • Kenya: Westgate Mall Attack Survivors Confront Painful Memories September 20, 2014
    [VOA]Nairobi -One year ago Sunday (September 21, 2013), gunmen from Somalia's al-Shabab militant group stormed the Westgate shopping mall in the Kenyan capital, Nairobi, killing 67 people and scarring the nation. On this grim anniversary, survivors of the attack talked to VOA about how they have coped with the trauma of that day.
  • Rwanda: Photographer Finds Young Rwandans Building a Nation of Peace September 19, 2014
    [Thomson Reuters Foundation]London -A long row of school kids are seated on the woodland floor, heads bowed in remembrance of local teachers killed protecting their charges during Rwanda's genocide 20 years ago.
  • Africa: How Polygamy Slows Small Business Growth September 19, 2014
    [allAfrica]Kigali, Rwanda -Amelia Kyambadde, Uganda minister for trade, industry and cooperatives, has some 30 years of civil service in her resume, but even with a mission that keeps her on a round-the-clock schedule, she still finds the time to champion for women’s rights.
  • Kenya: Visit the 47 Counties At Least Once, Urges KTB Boss September 19, 2014
    [Capital FM]Nairobi -"If you had a bucket list of the 47 counties, how many would you confidently say you have visited as a tourist," Kenya Tourism Board (KTB) Managing Director Muriithi Ndegwa throws a challenge to Kenyans.
  • Kenya: Shot 15 Times and Lived to Tell the Story September 19, 2014
    [Capital FM]Nairobi -"I was shot 15 times; one bullet whizzed past my left eye grazing my skin. Three of the bullets were aimed at my heart but they missed. Another hit me on the back but luckily it failed to hit my spine," recalls Sergeant Moses Emojong who incredibly escaped death at Westgate a year […]

Enhanced agricultural marketing in South Africa

For anyone living in Africa and especially Eastern and Southern parts of the continent, agriculture plays a very major role in the development of these regions. It is for this reason that agricultural marketing in South Africa has been viewed as the backbone of the economy and this has lead to the strategic developments that are aimed at making this field stronger and reliable.

 

Although agriculture in South Africa has had its own share of success, the truth of the matter is that more needs to be done and is being done to make it more vibrant and reliable. There are many measures being explored with the aim of making agricultural marketing in South Africa a driving force of the economies and these measures have been bearing fruits. Some of the strategic steps that have been adopted by different governments and organizations include and not limited to the following:Although agriculture is one of the strongest sources of livelihood and income for the East and South Africa countries, the main problem has been that a lot of fertile land remains unutilized. This has seen some efforts introduced to ensure that the farming area is extended in line with sustainable land management goals. This is also to be approached through proper water and irrigation control systems since rain water has been unreliable especially over the past few years.

 

Empower the farming manpower by enhancing the supply of food, reducing the levels of hunger and also enhance the food emergency crises response. This will help in improving the agricultural marketing in South Africa and make farming more vibrant and sustainable.

 

Over the years, infrastructure has been a great problem in many rural areas within East and South Africa and this has led to the wastage of food produces from the farming regions. With the improvement of road networks and other rural infrastructure such as storage, more has been achieved and the vision is to enhance this even the more over the next few years. As a strategy for agricultural marketing in South Africa, funds have also been increased to help in enhancing agricultural research that is aimed at improving the quality of food production in different areas. The innovative marketing efforts of countries such as the US have shown that any product can gain a foot hold in the market with the right promotion and infrastructure supporting it. Specialized products such as K9 grass for dogs have been marketed cleverly by colourful characters such as Gibson the world’s largest great dane (www.gibsondog.com). With clever marketing and the technology to develop an innovative product that the market is hungry for this is just one example of how a product can thrive. Technology has also been a major problem in the farming sector but this is changing with time. The adoption of technology in the farming sector has also been a major focus and this has helped in the achievement of great results.

 

Many governments have also embraced the fertilizer and seed subsidies which have made it easier for farmers to improve their input in the farming industry. This has been hailed as a major way of improving agricultural marketing in South Africa to date. Although donors have been against this method, those countries that have broken rank with them have enjoyed the benefits offered by the subsidies.
It has also been argued that the protection of farmers from foreign competition will go a long way in enhancing agriculture in Africa something that is indeed true. The foreign competition has been one of the major killers of agriculture in Africa and especially when the governments allow for the importation of cheap food substances from countries outside the continent. This has in return disheartened farmers who see their hard earned produces wasting away without proper marketing avenues. With the protection of the local farmers, agricultural marketing in South Africa will truly be a great opportunity that will help the continent.

Incoming search terms:

  • how to develop a green agricultural marketing
  • Agricultural marketing
  • agricultural marketing in south africa
  • Why is agricultural marketing considered the driving force economy
  • sms marketing
  • agricultural marketing policy in south africa
  • recommendations to develop a green agricultural marketing
  • steps in policy making south african agricultural marketing
  • 2014 status of agricultural market in south Africa
  • how has agricultural marketing has enhanced the socio-economic development of the nation

Comments are closed.

Partner Sites:
Comesa

Source: http://www.comesa.int

  • Tell your story of growing up in South Africa September 19, 2014
    Understanding that telling stories brings people together to build understanding, the government has launched the Tell Your Story campaign to foster greater communication and empathy between South Africans.
  • Black filmmakers get boost for big productions September 19, 2014
    South Africa has launched a three-year incentive scheme to help black filmmakers develop their businesses to the point they can take on big productions - and create more jobs in the country's growing movie industry.
  • Zuma, Putin discuss ways of strengthening ties August 29, 2014
    South African President Jacob Zuma and Russian President Vladimir Putin discussed various ways of strengthening ties between their two countries during a meeting at the Novo-Ogarevo presidential residence outside Moscow on Thursday.
  • Land tenure to take centre stage at summit August 29, 2014
    Land tenure reform in South Africa, including the issues of tenure insecurity in commercial farming areas and tenure challenges in communal areas, will take centre stage at a three-day national Land Tenure Summit in Johannesburg next week.
  • NDP to address obstacles to growth: Ramaphosa August 29, 2014
    The recently released framework for implementing the National Development Plan will help tackle domestic obstacles to growth in South Africa, drive growth in productive sectors of the economy, and cut down on red tape hampering investment, says Deputy President Cyril Ramaphosa.
  • Banyana ready to tackle Tanzania August 29, 2014
    South Africa's women's football team, Banyana Banyana - fresh from a 4-0 away win against Zambia - will wind up Women's Month with an international friendly against Tanzania at Peter Mokaba Stadium in Polokwane on Sunday evening.
  • R252m scholarship project to reverse Africa's 'brain drain' August 28, 2014
    Around 300 "committed future leaders" from across sub-Saharan Africa will soon have the opportunity to study at the University of Cape Town, under a project aimed at reversing Africa's "brain drain" and contributing to the continent's social and economic growth.
  • Norwegian cycling star signs with MTN-Qhubeka August 28, 2014
    Team MTN-Qhubeka have announced a major signing: Edvald Boasson Hagen, a stage winner in both the Tour de France and Giro d'Italia, is set to join the South African cycling outfit on a two-year contract.
  • Proteas power to victory over Australia August 28, 2014
    The Proteas staged a magnificent run chase to haul in a challenging target, beating Australia by seven wickets with 20 balls to spare in the second match of a triangular one-day series at Harare Sports Club in Zimbabwe on Wednesday.
  • Mayors, councillors 'must lead war on water leaks' August 28, 2014
    Mayors and councillors should be at the forefront of the fight against water leakages in South Africa, KwaZulu-Natal Premier Senzo Mchunu said during a visit to KwaMashu Township in Durban on Tuesday as part of the government's War on Water Leaks campaign.